Comment rédiger ses posts dans le but d’améliorer le référencement de son blog?

See on Scoop.itSMO2 by Stéphane Robert

Voilà 7 bons tuyaux, tirés des meilleurs experts américains.

1-Commencez votre post avec les mots clés. Avant même d’écrire, confrontez ces mots clés à ce que le public a dans la tête quand il cherche.

Quand vous rédigez votre post, il ne faut pas le bourrer de répétition (des mêmes mots clés), donc cherchez bien tous les mots voisins et synonimes. D’ailleurs, cette recherche peut vous donner de nouvelles idées de posts.

Google propose 3 outils super efficaces:
Google AdWords. Vous écrivez le mot clé auquel vous pensez pour voir les mots qu’utilise le public.
Google Search Wonder Wheel. Cet outil propose des associations de mots, à vérifier ensuite dans Adwords.

Google Insights: super pour les brainstorming et trouver de nouveaux mots et idées is great for brainstorming and can give you other words and ideas.
Une fois le post terminé, vérifiez sur worldle.net si les mots sont suffisamment usuels ou pas.

2-Concentrez chaque post sur une phrase clé. Pensez d’abord à vos titres, mais travaillez aussi tous les mots voisins.

Focus every post on one competitive key phase. Think in terms of the short head (competitive keywords) versus the long tail (longer, less searched terms.) Bear in mind that 15-20% of searches each month are new; this means that Google never saw them before. Therefore, stay focused on one keyword or phrase but think in terms of word neighborhoods. You can change the way search engines see the page by slightly modifying some words.
Do things the right way. Make your blog cleaner for search engines to read. Webpages built on good HTML structure and CSS (Cascading Style Sheets) are cleaner and easier to maintain. Front load keywords into your description and keywords meta tags. For those who aren’t programmers, here’s what the organization of the HTML (Geek Alert! This may seem like a foreign language.) should look like on a blog post.
<html>
<head>
<title>My Title</title>
<meta name=“description” content=”this is my page”/>
<meta name=”keywords” content=”this, that, other”/>
</head>

<body>

BODY CONTENT (header, post content, sidebar & footer)

</body>
</html>
The HTML provides the logical structure of the post while the CSS controls its presentation. Since search robots only look at the HTML, separating the two makes it easier for them to understand the page.

Links information. The goal is to provide additional background and resources that inform your readers while helping the search engines to understand what your content relates to. Avoid writing “Click Here” links. The search robots have only a limited ability to guess what you mean.
Build up your back link portfolio. You want to expand the number of blogs and websites linking to your site. To be useful, these backlinks have to be from companies and websites with influence. For example, a link from your brother is easy to get but may not be relevant. Guest posts can provide valuable backlinks to your blog due to the authority of your blog. To discover the links currently pointing to your blog, use Google’s Webmasters tools or search Google using the “link” prefix, e.g.: link:www.mywebsite.com .
Make your post titles sexy. Your post title must lure readers in. You’ve got a limited amount of time to capture your prospect’s attention and pull him into your blog. Use a big head keyword in your headline. Bear in mind that this title will appear on the Google search results.
Use post permalinks to communicate with search engines. A permalink URL such as: http://mywebsite.com/seo-tips/ provides more information to the search engines than something like: http://mywebsite.com/?p=1234 since it can include and reenforce your title keywords. Use Google’s Webmasters Tools to tell Google that www.mywebsite.com and mywebsite.com are the same website. Bing and Yahoo have similar functions.

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